• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
For visually-impairedUser profile (HSE staff only)SearchMenu

Social Responsibility of Business: the Impact of CSR Programs on Consumer Choice of Brands

Student: Veronika Sharaeva

Supervisor: Oleg Karasev

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 8

Year of Graduation: 2020

This study is aimed to study the attitude of consumers to different directions of social responsibility of business, as well as at identifying the potential of directions on the example of Danone. The aim of the study is to identify the attitude of young consumers towards the various directions and concepts of CSR. The main method of the study is to conduct in-depth interviews with informants, during which they will also be presented with three concepts of CSR for Danone. Based on the testing of concepts and data obtained during the interview, recommendations will be made to Danone regarding external corporate social responsibility programs.

Full text (added May 21, 2020)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses