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Cultural Platform as an Educational Trajectory in the Field of Art for Children: Motives that Influence the Choice of Parents

ФИО студента: Anastasiia Gavrikova

Руководитель: Alexander Mannin

Кампус/факультет: Faculty of Communications, Media, and Design

Программа: Advertising and Public Relations (Bachelor)

Год защиты: 2020

Abstract Additional education for children is currently increasing in popularity around the world. Much attention of researchers was given to examination of extra-curricular activities in school especially abroad. However, very little empirical research has been conducted to determine the significance of the center of extra-curricular activities. As the title implies the article determines the motives of parents of choosing extra-curricular courses for children aged 4-7 in Moscow. A questionnaire and interviews were used to collect data about parents’ motives and preferences. Results of the questionnaire showed the influence of social and psychological motives such as socialization and development of mental abilities of the child. Results of the interviews with mothers of children aged 4-12 revealed a significant importance of territorial proximity to the center of extra-curricular activities and professionalism of teachers. It can be concluded that parents choose the best available option near the house. These determinations were observed for cultural platform in Moscow and appear to be as the recommendations for future advertising campaigns. 

 Key words: children education, extra-curricular activities, the motives of parents

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