• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Specificities of TV Сontent in Digital Era

Student: Klimina Danata

Supervisor: Rimma I. Pogodina

Faculty: Faculty of Creative Industries

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2020

This study is aimed at the television market and identifying current trends in the media sphere. The work is devoted to proving the prospects of television, despite existing prejudices about this media. It considers new services, services and technologies that traditional television is beginning to use in order to adapt to the new format of content consumption. It also describes the digital tools used by television to promote and broadcast content. Based on qualitative data obtained with the help of a case study, an online survey was compiled, which helped to identify current ways to attract and keep the audience on television in the new media consumption environment.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses