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Research of Consumer Behavior in Mobile Applications of Streaming Video Services

Student: Grigorian Anzhela

Supervisor: Oleg Vlades

Faculty: Faculty of Creative Industries

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2020

The present study aims to describe the portrait of the consumer and his behavior in mobile applications of streaming video services in Russia. The main objectives of this study are an attempt to explain users' preference for streaming services rather than going to cinemas or finding videos on the Internet. The research also implies a content analysis of modern films and TV series in order to identify the most popular niches for users in Russia.

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