Digital Audio Advertising as a Brand Marketing Tool

Student: Salimgereeva Karina

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2020

The present study concentrates on the way digital advertising is being used as a brand marketing tool, the nuances and prospects, albeit current trends showing general annoyance towards audio ads on streaming services and podcasts (Nicole Perrin, 2019), while previous research suggests that digital audio marketing has potential to be the most effective tool when it comes to branding marketing in 2020.

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