• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Delivery Process Optimization Model Building for Foodtech Startup

Student: Svetlakova Anastasiya

Supervisor: Sergey G. Kokovin

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Economics (Bachelor)

Year of Graduation: 2020

Online distribution is a new and fast-growing sales channel especially for retailers adopting new business models. In this paper we optimize a delivery operations process for Russian FoodTech startup “Samokat” which maintains an on-demand comestibles and household goods delivery within narrow time windows of 15-30 minutes. Queueing theory task with consecutive profit maximization task solution for the distinctive point of sales located in Moscow is solved. The solution depicts the way for the company to benefit by customer churn rate reduction, service quality and served demand fraction increase all entailed by additional couriers hiring. Delivery delays elasticity of demand define the valuation of underserved demand fraction. As a particular example, for elasticity value of 0,2 optimal gross profit will exceed the historic gross profit by 70% in weekdays and by 181% in weekends. Couriers hourly wage and their capacity to deliver orders have an impact on results either. Key words: delivery optimization, startup, retail, operations management, stochastic demand, queueing theory, profit maximization.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses