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Development of a Film Studio Promotion Strategy

Student: Artem Zakharov

Supervisor: Alexander Porshnev

Faculty: Faculty of Management

Educational Programme: Marketing (Master)

Final Grade: 8

Year of Graduation: 2020

The work is devoted to the creation of a strategy for promoting a Film Studio. In the process of developing a promotion strategy, an extensive theoretical base was used, as well as an analysis of the specifics of the video content creation market. Based on the results of the work done, the industry of creating video content was analyzed, practical tips were formed on creating a promotion strategy, a number of promotion tools were used, their effectiveness was analyzed and recommendations were made to further increase the effectiveness of promotion tools.

Full text (added May 21, 2020)

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