Promotion Strategies for Desktop Software Products

Student: Liziakin Artem

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Management (Master)

Year of Graduation: 2020

The work presented reflects theoretical and practical strategies for promoting desktop software products. The first chapter considers the essence of Internet marketing, channels of promotion in the digital environment, as well as the development of strategies for promotion in the digital environment. In the second chapter the promotion strategies of desktop software products of "Open Media" LLC are investigated, additional promotion strategies are developed. On the basis of the research results were proposed recommendations for promotion of desktop software products.

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