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Designing of a Concert Agency Development Plan

Student: Anastasiya Pogodina

Supervisor: Mikhail G. Nazarov

Faculty: Faculty of Management

Educational Programme: Management (Master)

Year of Graduation: 2020

Final qualifying work on the theme: DEVELOPMENT OF A CONCERT AGENCY DEVELOPMENT PLAN Contains: 71 pages of text, 26 figures, 5 tables and 1 appendix. Used 31 sources of literature. Key words: concert, concert activity, event organization, marketing. Concert activity is an area that has existed for a long time and has gained immense popularity. Due to its specific features, a concert as a form of cultural activity has many potential opportunities, and this, in turn, is especially important in the process of development, socialization, and education, especially for the younger generation. The functions of concert activity can be called educational, cultural, enlightening functions. The purpose of the thesis is to analyze the existing activities of the company and draw up a development plan for a concert agency. To achieve this goal, the following range of tasks is defined: 1. Review of scientific - theoretical and methodological literature on the activities of concert agencies. 2. Analysis of advertising activities IP Obosyan S.G. 3. The analysis of administrative activities of IP Obosyan S.G. 4. Development of a concert agency development strategy. The result of the implementation of the tasks should be the development of a strategy for promoting IP Obosyan S.G. Information sources in the preparation of this work were: articles on the topic of concert activities, communication with concert agencies, literature on marketing and PR. Research was conducted using a combination of methods and methods of scientific knowledge. The abstract-logical method allowed to reveal the theoretical aspects of the organization of concert activities and advertising tools. The method of analysis and interviews allowed to reveal aspects of the organization of concert activities in Russia now. The first eye opened the question of the approach to organizing concert activities in 2019-2020 and analyzed the competitors. Chapter 2 disclosed the activities of IP Obosyan and consists of an analysis of the company. The main advertising tools for organizing activities were analyzed. The external and internal environment of the organization is analyzed and the main errors of organizational activity are highlighted. The third chapter made recommendations on the development strategy of the agency.

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