Viral Communications through Social Media

Student: Nefedova Olga

Supervisor: Yulia Altshuler

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Marketing (Master)

Year of Graduation: 2020

The aim of the study was the development and implementation of viral communication to promote the music brand Flesh. In order to achieve the goal, the following actions were taken: the theoretical basis of viral communication was analyzed, a viral communication campaign was developed to promote the Flesh brand on social networks. The result of this work was the developed concept of viral promotion in TikTok, which was successful.

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