Development of a Promotion Program Using AR Tools

Student: Bystrykh Veronika

Supervisor: Dmitriy Potapov

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Management (Bachelor)

Final Grade: 7

Year of Graduation: 2020

In order for a company to be seen in a highly competitive market, it is necessary to use new methods of promotion as Augmented Reality (AR) that is being evolved rapidly. There is a problem of insufficient awareness of managers about the implementing AR tools for business promotion. This work is aimed at developing a promotion program using an AR tool that allows you to try on furniture using a smartphone camera. We used SWOT analysis, Porter's five forces, beta-launching the AR-mask, questioning and collecting feedback, analyzing with the Short User Experience Questionnaire (UEQ-S) and provided recommendations for implementing the promotion program for the company «привет макет». These recommendations will allow the company to implement a promotion program gradually thereby presumably increasing the awareness of the «привет макет» on Perm furniture market.

Full text (added May 22, 2020)

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