Promotion Program Development for PGM - 10 Product

Student: Lisina Anastasiia

Supervisor: Dmitriy Potapov

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Management (Bachelor)

Year of Graduation: 2020

Today, in order to achieve company’s goals, it is important not only to produce a high-quality and competitive product, but also to develop a promotion program. The main goal of the work is to develop a promotion program for a gyrocompass of domestic production. During the study, the features of the B2B market were studied, as well as the features of promotion in this market. Competitors were analyzed, the adjacent shipbuilding market was studied, and the current activities of the company to promote its product were analyzed. Based on the collected data, a promotion program was developed that contains activities, budget and dates. In connection with the current situation in the world, online tools were also considered. The proposed program may be applicable by PNPPK for the promotion of gyrocompasses.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses