The Industrial Analysis of Asian Air Passenger Market and Positioning of the Russian Airline Company

Student: Konchits Anna

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Management (Bachelor)

Year of Graduation: 2020

This project proposal refers to traditional studies of both general marketing and marketing in the sphere of aviation business. Thus, one of the purposes of this project is investigation modern tendencies on air passenger market. Essentially, further research is intended to shed more light on rigorous demands of Asian air passenger market. It is expected, that results anticipated will be helpful for business purposes of the Russian airline company, when it will develop the promotion campaign for a specific Asian air passenger.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses