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Development of Company GR-Strategy

ФИО студента: Vladimir Rossikhin

Руководитель: Elena L. Zueva

Кампус/факультет: Faculty of Economics, Management, and Business Informatics

Программа: Management (Bachelor)

Год защиты: 2020

Strategic planning is one of the most important elements in the functioning of an organization, because in today’s world, strategies are a key element of business survival. The research develops government relations strategy for the company «Kamskiy Kabel». The strategy is being developed through a number of tasks: the terminology of the study is defined, foreign experience of GR management is studied, GR management practices in Russia are studied, the technical and economic characteristics of the enterprise are given, analysis of the situation of the enterprise’s interaction with the state, identification of the main problems of the enterprise’s interaction with the state, justification for the development of the GR-strategy, definition of the main directions of the GR-strategy and the mechanism of implementation, the expected results of the implementation of the GR strategy at the enterprise are evaluated. As a result of the work, the main directions of the GR-strategy were defined and a phased implementation plan was proposed.

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