Strategic Analysis and Growth Strategy Emplementation

Student: Kolotilina Ilona

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Management (Bachelor)

Year of Graduation: 2020

According to RIA, the concentration of companies in the meat industry is twice as large as in the general food retail. To develop and scale the company, most enterprises choose to expand the geographical boundaries of the presence, so first of all they go to new regions. However, often the chief managers do not have the knowledge and competence to choose the desired region and build an effective plan to enter it. Therefore, in this work we will carry out an analysis of the Russian meat market to identify trends; Review the company’s external and internal environments to determine competitive advantages and weaknesses. Build a multi-factor model to select the most attractive region. Based on the results of the analysis, we will develop a strategic goal of entering the new region and provide a business plan for the company. The expected effect of implementing the business plan is to increase the company’s revenue by 20%.

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