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Creating a Business Plan for Service of Audio Content Production

Student: Chetvertnykh Arseniy

Supervisor: Iuliia Olegovna Papushina

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Management (Bachelor)

Year of Graduation: 2020

Nowadays there is a constantly increasing battle among many businesses for consumer’s attention which forces companies to seek new ways of influencing people. One of such ways is audio marketing and audio branding that allow drawing one’s attention using sounds, music, and audio messages. In recent years, we can see a steady growth of the music market for businesses, both in Russia and abroad - the phenomenon which, without any doubt, evokes businessmen’s interest. However, due to the recency of the field there is still lack of understanding of how exactly this market functions. In my paper I will propose a business plans which includes the analysis of the music market for businesses, shows the specificity of the business functioning in this field, as well as its risks and perspectives for further growth.

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