• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
For visually-impairedUser profile (HSE staff only)Search

Research on Cannibalization Effect in Demand Forecasts towards Retail Market

Student: Andrey Isaev

Supervisor: Rimma Akhmetsafina

Faculty: Faculty of Computer Science

Educational Programme: System Programming (Master)

Year of Graduation: 2020

The main purpose of the research is to give an overview of approaches to employ knowledge (or data) affecting sales during marketing events in Russian leading food retailer stores. The subject of research is cannibalisation effect when sales volume of a an item or a group of items has inhibitory influence on other group of items and causing a decrease in sales volume level.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses