Research on Cannibalization Effect in Demand Forecasts towards Retail Market

Student: Isaev Andrey

Educational Programme: System Programming (Master)

Year of Graduation: 2020

The main purpose of the research is to give an overview of approaches to employ knowledge (or data) affecting sales during marketing events in Russian leading food retailer stores. The subject of research is cannibalisation effect when sales volume of a an item or a group of items has inhibitory influence on other group of items and causing a decrease in sales volume level.

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