Analysis of Ranking Factors of Siri Voice Assistant

Student: Drozdov Aleksandr

Faculty: St. Petersburg School of Physics, Mathematics, and Computer Science

Educational Programme: Big Data Analysis for Business, Economy, and Society (Master)

Year of Graduation: 2020

Voice search technology is growing rapidly these days. It is very important in the SEO industry, and therefore the task of optimizing the search results for voice assistants is relevant. In this paper Apple Siri voice assistant's ranking factors are analyzed, as this voice assistant occupies a special place in the industry. As part of this study, an algorithm for automatically collecting the results of voice assistant output was developed. Using this algorithm, the data was collected and analyzed, from which practical conclusions were drawn.

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