Digital Museum Products Management

There are plenty of art museums which are really committed to implement digital technologies in their work. A whole series of advantages have been found. The introduction of digital products by the museums enhanced the visitors experience and facilitated their interaction with the museums. However, some scholars have concerns and there is an ongoing discussion of whether museums become simply an entertainment. The aim of this paper is to analyze current approaches to digital product management in museum sector and to create recommendations for improving museum work in this area. The research design assumed collecting data on museum experience in digital products presentation around the world, and identifying the factors influencing the digital products implementation by the museums. As a result, two types of approaches to digitalization in museums were identified. The first approach builds on frequency of innovations use. The second one rests upon goals of implementations. Recommendations for museums were created having based on the best practices in the field.