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The Improvement of Outdoor Advertising and Outdoor Information Signs Regulation in the Federal City (the Case of Saint Petersburg)

Student: Valeria Koroleva

Supervisor: Alexander M. Khodachek

Faculty: Saint-Petersburg School of Social Sciences and Area Studies

Educational Programme: Public Administration (Bachelor)

Final Grade: 9

Year of Graduation: 2020

The degree work on a subject «The Improvement of Outdoor Advertising and Outdoor Information Signs regulation in the Federal city (by the example of Saint-Petersburg)» is devoted to the investigation of St. Petersburg’s outdoor advertising and sign regulation system. It identifies the existing problems of interaction between the authorities and determines legislative white spots in this area. The study also describes outdoor advertising and information as an element a comfortable visual environment of the city. Based on foreign and Russian scientific literature, the impact of this Institute on the quality of the urban environment was assessed. The empirical part of the work includes a sociological survey, the results of which illustrate the position of citizens living in St. Petersburg regarding the quality of the visual environment of the city. Using the semantic differential method, a database of images of shopping and business centers relative to the level of quality of their graphic design was created. This database was used to form the training set for the classification model that can differentiate molls and business centers by the level of visual pollution. Keywords: outdoor advertising, outdoor advertising regulation, visual ecology, visual pollution

Full text (added May 23, 2020)

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