Strategy Formation of Entering the Foreign Market by Factoring PLUS LLC

Financial and trade globalization requires companies to enter foreign markets in order to search for strategic assets, expand customer base and diversify risks. Now, this task is relevant for the Russian company Factoring PLUS, which plans to scale its own business by entering new sales markets and introducing an international factoring service. The aim of the work is to determine the foreign market entry strategy for Factoring PLUS LLC and develop recommendations for its successful implementation. The methods of description and comparison, the classification method, economic and statistical methods, interviewing, as well as PEST analysis, 5 forces and the Porter’s Value Chain, resource and SNW analysis, benchmarking and SWOT are used in the research. The following results are obtained in the graduation thesis: 1. the motives of the internationalization of financial companies are described; 2. the theoretical models of the target market choice and the modern strategies of entering the foreign markets are analyzed; 3. the essence of factoring and the current state of the global factoring market are analyzed; 4. the target market for entry by Factoring PLUS is determined; 5. a strategic analysis of the internal environment is provided, and recommendations for the successful new market entry strategy implementation of the Factoring PLUS are developed.