Research on Sustainable Competitive Advantages of Largest Multinational Banks in Russia

Student: Egay Mikhail

Supervisor: Natalya I. Guseva

Educational Programme: Business Strategies: Management and Consulting (Master)

Year of Graduation: 2020

During last decades’ bank industry has changed significantly due to process of globalization and digitalization. In many countries multinational banks appeared and occupied considerable market share. Process of digitalization has changed many industries and strengthen competition. Tough competition for customer and other challenges require from banks deep knowledge of sustainable competitive advantages which the possess. Absence of studies in this area enhance relevance of this research. Purpose of this master thesis is to research Sustainable Competitive Advantages of Largest Multinational Banks in Russia This master thesis consists of introduction, four chapters, conclusion, list of references and five appendices

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