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The Phenomenon of Advertising in the Soviet Union in the 1920-1930s

Student: Sofia Namestnikova

Supervisor: Elena Kochetkova

Faculty: School of Arts and Humanities

Educational Programme: History (Bachelor)

Year of Graduation: 2020

My work is devoted to the study of the practices and ideological meanings of advertising in a socialist society in 1921-1939. Soviet advertising appeared along with the unique conditions of NEP . Due to appearance of market an ideologically motivated state, represented by major ideologists and advertisers, was forced to create strategies for promoting state-owned goods, transfer of ideas and technologies. The work compares advertising of two economic orders – the one formed during the NEP era, with the market and competition, and the planned economy based on five-year planning and a card system. Advertising was transformed along with a change in economic priorities and a change in economic structures.

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