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The Analysis of Digital Platforms as an Instrument of the Promotion of Educational Services

Student: Elina Zakoyan

Supervisor: Tatiana Vetrova

Faculty: Graduate School of Business

Educational Programme: Marketing (Master)

Year of Graduation: 2020

The research paper is devoted to the study of digital platform tools for promoting HSE educational services. The object of the research - tools of digital educational platforms, the subject - digital platforms as a tool for promoting educational services of HSE. There are two stages of the research: qualitative (case-study, expert and in-depth interviews) and quantitative (conjoint analysis with the SPSS program based on data from an online survey). The target group was students of HSE. Based on the results of the research, the main tasks of using digital tools to promote educational services were identified. Based on the information received, recommendations were made for creating a digital educational platform for HSE.

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