The Channels of Online Promotion for Artists

Student: Shaidurova Anna

Educational Programme: Marketing Communications and Advertising in Modern Business (Master)

Year of Graduation: 2020

The master's thesis considers the specifics of building a marketing strategy in an online environment for representatives of such a creative profession as artists. Today the value of works of art is determined not only by the talent of the author, but also by the economic demand for his work. In this regard, a new understanding of the role of the artist as an entrepreneur who needs to build a successful marketing strategy and promote his brand appears. The purpose of this work is to identify the optimal set of channels and give recommendations for the most successful and effective online promotion.

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