Formation of HR Brand of Leading IT Companies in the Internet

Student: Kuzmin Aleksandr

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Management (Bachelor)

Final Grade: 8

Year of Graduation: 2020

In this paper it was considered the role of social networking, presence of HR site and support of page on employers' sites in forming the HR brand of IT companies on the Internet. About 30 companies were reviewed for the availability of these resources. And also the main trends in forming the employer's brand, which are relevant at the time of writing, were highlighted.

Full text (added May 25, 2020)

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