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The Analysis of Instagram Bloggers’Giveaway for Small and Medium-Sized Business

Student: Vilkova Anastasiia

Supervisor: Svetlana V. Smeltsova

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Management (Bachelor)

Final Grade: 9

Year of Graduation: 2020

Nowadays, Instagram is one of the most popular social media networks not only for personal communication but also for reaching commercial goals. Various brands and companies keep in touch with their potential customers via Instagram. The objective of this thesis is to provide data on the effectiveness of Giveaways – contests that give participants an opportunity to win a prize held on Instagram Social Media platform for the promotion of small and medium-sized businesses and the attraction of new followers, consequently, clients. In the framework of the research in-depth interview with experts, content analysis and an online survey will be conducted. As a result of this paper, it is planned to list recommendations to improve the quality of Giveaways on Instagram were given.

Full text (added May 25, 2020)

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