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The Formation and Development of a Football Club Brand (on Example of the Football Club "Nizhny Novgorod")

Student: Oleg Efremov

Supervisor: Mikhail G. Nazarov

Faculty: Faculty of Management

Educational Programme: Management (Bachelor)

Year of Graduation: 2020

The football industry is actively developing every year, business features appear in it. For effective development, football clubs need to create a brand that will allow them to remain financially stable even in the face of poor sports results. Branding is a long and financially costly strategic process that requires a well-developed and realistic brand development strategy, which will become a part of the strategic development. The research is devoted to the study of this process in order to develop a strategy for the formation and development of the brand for «ANO Football Club «Nizhny Novgorod», based on the current organization’s capabilities and limitations.

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