The Formation and Development of a Football Club Brand (on Example of the Football Club "Nizhny Novgorod")

Student: Efremov Oleg

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Management (Bachelor)

Year of Graduation: 2020

The football industry is actively developing every year, business features appear in it. For effective development, football clubs need to create a brand that will allow them to remain financially stable even in the face of poor sports results. Branding is a long and financially costly strategic process that requires a well-developed and realistic brand development strategy, which will become a part of the strategic development. The research is devoted to the study of this process in order to develop a strategy for the formation and development of the brand for «ANO Football Club «Nizhny Novgorod», based on the current organization’s capabilities and limitations.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses