The Development of Entry Strategy to International Online Education Markets for Russian IT Company "Educational Technologies"

Student: Zieeva Zarina

Educational Programme: Business Strategies: Management and Consulting (Master)

Year of Graduation: 2020

The purpose of this master's thesis was to develop recommendations for creating a strategy for entering the international markets of the Russian IT company Educational Technologies. To achieve the goal, it was necessary to conduct a macro analysis of IT markets in order to select the most optimal solutions, further strategic analysis of the competitive market environment, as well as determine the company's competitiveness in the selected market and the feasibility of entering the international market. When conducting the selection of countries, it was found that among the existing tools there are no relevant ways of selecting markets that would take into account the specifics of the activities of IT companies. In this connection, a proprietary combined model was developed that includes and takes into account the most important factors for the business of IT companies.

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