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The strategy of the Organization’s Business Penetration Into the Foreign Market (Example of "7 Redlines")

Student: Uvarova Aleksandra

Supervisor: Anfisa Gorodnova

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Management (Bachelor)

Final Grade: 8

Year of Graduation: 2020

The main contribution of this study is to develop strategic alternatives for introducing the business the company «7Redlines» into foreign markets due to the reason that it is a dynamically growing and developing company that has achieved great success on its market and desired to take its business to a new level. Therefore, in the framework of the recent study, theoretical and practical studies were conducted. A careful examination of literature indicates the existence of various types of strategies, strategy analysis tools and various approaches for introducing a business into foreign markets In the practical part of the study, an analysis was made of the external and internal environment of the organization, the current strategy, macro- and microenvironment. As a result of this study, based on the analysis of all the data, some strategic alternatives were developed for the company «7Redlines» to entry a foreign market. In prospect, it is necessary to find opportunities for stabilization and expansion of the company’s business on the selected market.

Full text (added May 25, 2020)

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