Development and Implementation of the Internet Marketing Strategy Based on the Example of Higher Professional Education Program

Student: Poliakova Violetta

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Management (Bachelor)

Year of Graduation: 2020

The overall aim of this study is to develop the Internet marketing strategy for promoting a new program of higher education of National Research University Higher School of Economics. During the writing of the diploma, the following objectives were set: 1. To study modern trends and tools of Internet marketing; 2. To conduct strategic analysis of the organization as a basis for developing the Internet marketing strategy and identifying opportunities for promotion; 3. To develop of the Internet marketing strategy to promote a new program of higher education on the Internet and recommendations for its implementation. The object of the research namely is a new program of higher education. The subject of the study is the Internet marketing strategy for promoting a new program of higher education of National Research University Higher School of Economics.

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