The Impact of the Characteristics of the Settlement on the Performance of Companies

The research is devoted to the study of the influence of locality characteristics on the efficiency of public catering enterprises in Russia. The characteristics of the locality are the most important factors of the company's activity, which it can not significantly affect. To a large extent, they depend on natural conditions and state policy, and to some extent they are a historical heritage. The company's activity is influenced by a lot of factors: macroeconomic indicators, market characteristics and dynamics, the level and composition of competitors, the state of the resource markets, investment activity, etc. It is important to understand what place among these factors the characteristics of the locality occupy and how they affect the growth and development of companies. These factors are particularly important in the context of the crisis and global changes in the industry caused by the epidemiological situation in the country and in the world, when many companies close or change their business model, and new players appear on the market.