Development the Company Promotion Strategy in the Digital Environment in B2B Market

The main goal of this research is to develop a high-quality marketing strategy for the company's promotion in the B2B market, which would allow a company that has not previously used digital promotion tools to significantly strengthen its existing positions, develop a competitive advantage, implement and actively use Internet marketing tools in its promotion and activities. To achieve this goal, I formed the main tasks that helped in the implementation of the research: theoretical analysis of educational, scientific and methodological publications, study of the characteristics of the company under study, development of an algorithm for preparing and implementing a marketing strategy, analysis of data obtained during the research. The first Chapter of the diploma describes the main information from literary sources, affecting the history, requirements, research, resources, and the sequence of development and implementation of a marketing strategy. In the second Chapter, in the course of comprehensive analysis of external and internal factors that affect the company's activities, data were obtained that are the basis for developing a USP, competitive advantage, and an effective marketing strategy. The third Chapter of the diploma describes the actual implementation of the selected digital promotion tools, as well as recommendations for optimizing the company's website and the organization's actions in the conditions of limited activity due to the virus epidemic.