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Determining Factors of International Expansion of Transportation Network Companies into Emerging Markets: the Example of UBER in China, Russia and India

Student: Ekrem Gencaslan

Supervisor: Olga A. Melitonyan

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2020

International expansion to spread the offer of services and products has never than before been that tempting as companies want to benefit from the scale newly introduced sector (quaternary sector) can provide. With one company after another disrupting an industry, the traditional ways of operations don't support the level of advancement in nowadays world. This is in particular the case with popular companies that put an interesting twist to its operations by building up a two-sided platform in which a user can benefit from the platform by the provided service and at the same time any person can as well create an additional income stream to either replace it by their current full-time job or to earn an extra amount of cash. This applies to a very newly introduced so-called ride-hailing industry for Transportation Network Companies (TNCs) in which the pioneer is Uber Technologies Incorporated. Nevertheless, does a completely unfamiliar way of doing business encounter either excitement or vice versa, resistance with all the power that can stand against it. Uber has been intendedly chosen as the focus of this research paper due to them being the epitome of ride-hailing and the first to reach beyond national boundaries in numerous countries. On the example of Uber, the reader can exploit crucial information with the underlying determining factors in the quest to operate in multiple countries, and especially emerging markets on the example of China, Russia and India.

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