The Image of a Small City in the Perception of Migrated Youth: Application of the ZMET Methodology

Student: Fedorova Anastasiia

Educational Programme: Sociology (Bachelor)

Final Grade: 9

Year of Graduation: 2020

This study examines the image of small Russian towns in perception students who have moved to the megalopolis. The data were collected and analyzed using the ZMET method and includes its features for the study of urban space. As a result of content analysis, the consensus map of perceptions of images of small Russian towns was constructed and its deep metaphors were interpreted. The central metaphors of the small town image are "Nature", "Scale", "Balance" and "Container". All of them and other metaphors of the map were divided into groups based on mental structures reflecting various associations of students with the urban environment of their native small town. Also, each element of the image of the city has its own set of metaphors that characterize it in the urban space of a small Russian town.

Full text (added May 27, 2020)

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