Personal Growth Programs as a Way of Self-Management

This research aims to reveal how people, who participate in personal growth programs imagine the identity that is needed to meet the requirements of modern society and how these ideas are realized through personal growth trainings. Fifteen interviews were collected with trainers and with people who reside in Moscow and have experience in participating in personal growth trainings over the past five years. Also, qualitative content analysis of training descriptions was also conducted in order to achieve a better understanding of the respondents' words. The results indicate that personal growth trainings are one of the mechanisms of identity formation through the accumulation of individual capitals. It was also found that personal growth trainings form a person who must always develop, learn, be flexible in order to be able to adapt to constantly changing conditions. At the same time, a modern successful person must be active, go towards the achievement of his goals and also maintain a balance between the spheres of his life. In addition, it is important to have developed soft and hard skills. The availability of different skills, activity, flexibility and at the same time responsibility for all their actions and life in general give people the opportunity to choose and direct their life trajectories for achieving a successful life.