Popular Culture Object as a Container of Controversial Social Ideas: Eurovision Case

Student: Matveev Saveliy

Educational Programme: Sociology (Bachelor)

Year of Graduation: 2020

This research wants to find out, whether the object of popular culture may be perceived by the community of devoted fans as the container of socially or politically controversial ideas. Using virtual ethnography to work with network-based community, we had conducted focus groups and critical discourse analysis in order to outline probable meanings hidden behind the respondents’ answers that may help us to get new insights about their collective perception of Eurovision Song Contest. In the first part of the work we outlined theoretical and methodological frames of our work, then in second part we had conducted online focus groups and critical discourse analysis on answers of our respondents and had interpreted them. The results of this research showed that the problem lies in inability of people to divide contest itself from the changing parts of it. The attitudes to the contest itself were differentiate by position on politics of fans

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