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Evaluation of the Effectiveness of Advertising Channels Using Statistics

Student: Timur Mamatov

Supervisor: Valentina Kuskova

Faculty: International laboratory for Applied Network Research

Educational Programme: Applied Statistics with Network Analysis (Master)

Year of Graduation: 2020

The purpose of my final qualification work is to evaluate the effectiveness of an advertising source using formulas from marketing with the addition of statistical methods. Method: ARIMA. Result confirmation and rejection of the hypotheses put forward, there are no General formulas for the effectiveness of the advertising source, and the ARIMA method must be used for evaluation of the advertising channel. Conclusion: Practical recommendations for Internet marketers and use statistics in marketing is strictly necessary

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