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Corporate Reputation in New Media: Methodology of Social Networks Monitoring

Student: Gregory Khvatsky

Supervisor: Valentina Kuskova

Faculty: International laboratory for Applied Network Research

Educational Programme: Applied Statistics with Network Analysis (Master)

Final Grade: 10

Year of Graduation: 2020

In this work we propose a methodology for assessment of corporate reputation as well as the efficiency of management of the corporate reputation. The methodology is based on social network analysis together with natural language processing. We provide a description of three cases of using this methodology in practice as well as discuss its shortcomings and possibilities for future expansion.

Full text (added May 31, 2020)

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