Analysis and Improvement of the Organization of Marketing Activities (in the Restaurant Business)

Student: Ogannisian Lilia

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Management (Bachelor)

Year of Graduation: 2020

The catering segment is one of the most profitable types of business, due to the human need for food. At the same time, each city has a large number of existing bars, cafes and restaurants that can meet the existing demand. The catering industry is very competitive, so the main task of participants in this market is to create a high-quality product that can win the fight against competitors. The topic of this thesis is " Analysis and improvement of marketing activities of the enterprise”. Practice shows that in order to achieve the desired results in business, it is necessary to use marketing correctly. The study of articles and literature on this profile showed the absence of a single method of creating and using a functioning marketing strategy. Key words: marketing activity, marketing activities of the organization.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses