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The Analysis of the Market Potential of Innovative Projects in Jewish Social Entrepreneurship

Student: Zavalin Artemiy

Supervisor: Valery E. Gordin

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Management (Bachelor)

Year of Graduation: 2020

In a modern world, where many political and economic concerns are being ongoingly faced by both developed and developing countries, the nonprofit sector acts as a voice for vulnerable social groups and addresses the issues of those exposed most to the challenges of the current international context. Given the significance of this theme as well as understanding the foundation of successful value creation for resolution of social problems, this study examines charitable projects that Jewish nonprofit organizations all over the world implement, entrepreneurial components these projects incorporate and their potential on a given market. For this purpose, Jewish charitable projects from Russia, USA and Israel were chosen as the object of the study. As for the research methods the research team adopted a systematic literature review, determining the theoretical foundation for social entrepreneurship, social innovation, marketability within third sector, as well as across studied regions; created a unified database of MPOs’ projects across selected regions, conducted 10 in-depth semi-structured interviews with the top management representatives of Jewish charitable organizations, performed an analysis of the open questions based intervews, then quantified the collected data and performed a chi-squared test. The results of the interview analysis provide insights on the different perception of innovations and the way socially entrepreneurial initiatives are being implemented from region to region. The present study aims to explore what kind of services within NPOs can become socially entrepreneurial, in other words to analyze their innovativeness and potential marketability, that may help the organization get additional financial resources for resolving a larger scale of social issues, in terms of a certain region. Therefore, the study compares perceptions and approaches towards innovations in different countries and examines the way socially entrepreneurial practices are incorporated into charitable projects. The research intends to fill in the existent gap in terms of mixed methodological approaches used in cross-country data analysis in the field of innovations in social entrepreneurship in the third sector. The study may be of professional interest to NPO’s executive boards, as well as project leaders and their teams. Based on the well-defined groups of beneficiaries, elaborate description of various approaches towards project efficient implementation and marketability analysis, the research provides the guidance for the above-mentioned target audience. Hence, the present research paper contributes to recognizing how NPOs enhance their self-sufficiency by transferring innovative projects to the market, identifies the conditions for the project implementation depending on the region, and indicates potential buyers of social services provided by such projects.

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