Assessment of the Investment Attractiveness of Innovate Companies

Student: Tabachnikov Dmitrii

Supervisor: Elena Rogova

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Management (Bachelor)

Year of Graduation: 2020

Understanding how to determine the “innovate company”, and the crucial role of assessment of the investment attractiveness in this process, has been a neglected area of previous researches so far. Hence, it is extremely complicated to choose right economical and financial indicators. Furthermore, data obtained from indicators can not depict whole illustration and estimate right projection because the “innovate company” is the implementation of new processes, ideas, services, or products with unpredictable outcome, that is why managerial and specific market industry indicators also ought to be taken into account. My research will be conducted on the example of Anheuser-Busch InBev, which is an innovative Belgian organization in the field of beer. Choosing the right technique is a very important aspect of my work. The indicative methodology and the financial and economic method will be affected. Also, indicators will be evaluated using enterprise valuation. All results will be interpreted with full conclusions. Keywords: innovative company, investment attractiveness, investments, enterprise valuation, investment activities

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