Communication Strategy Development for the Musical Education Project "Animara" as an Example

Student: Evtikhova Kristina

Supervisor: Daria Wijler

Educational Programme: Management (Bachelor)

Year of Graduation: 2020

One of the relatively new directions in the rapidly growing market of online education is music courses, which have become available due to the development of modern technological solutions. Because of the novelty of such projects and the lack of data on their communication strategies, new companies have to develop ideas for communicating with the audience on their own, not being able to rely on previous experience. This work is devoted to the development of recommendations for building a communication strategy for the new product of the Animara project - an online platform for music learning. It represents direct practical value to the company, since within the framework of small budgets, a start-up organization is limited in resources for conducting such a study. Also, the materials can be useful to other organizations starting their activities in this sphere.

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