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Order Management Development Based on FMCG Company

Student: Trofimov Georgy

Supervisor: Tamara Levina

Faculty: Graduate School of Business

Educational Programme: Logistics and Supply Chain Management (Bachelor)

Year of Graduation: 2020

Competent customer order management is a tool to improve customer service and, as a result, increase the company's market share. This work combines the analysis of the existing theories, the main methods and concepts of customer order management and realization of a holistic approach to improving customer order management provided by a manufacturing company operating on the FMCG market.

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