Colour Nominations in Advertising: a Comparative Study of the Russian and English Languages

Student: Lipskaya Daria

Supervisor: Valery Bukharov

Faculty: Faculty of Humanities (Nizhny Novgorod)

Educational Programme: Fundamental and Applied Linguistics (Bachelor)

Final Grade: 7

Year of Graduation: 2020

This work solves the problems related to the study of colour nominations in the Anglo-American and Russian advertising discourse. In the theoretical paragraph the basic concepts of color theory from different scientific points of view is discussed, the problem of classification of color nominations is emphasized, the theories of creating colour nominations in different languages depending on the linguistic world view are presented. Also the history of the development of advertising discourse is studied, and the main theoretical concepts of advertising associated with this study are described. In the practical paragraph the corpus of advertising texts is analyzed, and the frequency of use of simple and complex color terms in Russian and Anglo-American advertising discourses is calculated. At the final stage, the stylistic features of advertising texts and color names in them are considered, a classification of complex color nominations is created.

Full text (added June 5, 2020)

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