Improving the Distribution System of a Retail Company

Student: Masolova Alena

Supervisor: Elena Zdorovenkova

Educational Programme: Logistics and Supply Chain Management (Bachelor)

Year of Graduation: 2020

Nowadays, the e-commerce market is experiencing an unprecedented increase, especially in comparance with the traditional retail. The requirements of e-commerce market's customers (such as: speed of delivery, product quality, the returning og the goods, after-sales service) and a gradual decrease in the differentiation of products from different manufacturers increases the impact of logistics on the commercial success of the company. The object of this work is the logistics system of the Wildberries. The subject of the work is the distribution logistics of the Wildberries, an e-commerce company. The purpose of the work is to improve the distribution system of the Wildberries.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses