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The story of the Transformation of Shoulder Pads: From the Means of Protecting Football Players to the Significant Element of a Women's Suit as a Creative Idea for the Catwalk Collection of INAYA Fashion Brand

Student: Angelina Salnikova

Supervisor: Tatiana Rivchun

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Fashion (Master)

Final Grade: 8

Year of Graduation: 2020

This visual study was conducted with the aim to address the source of the emergence of the "big" shoulder: American football; studying the periodization of the “shoulder pads” transformations of players in American football, as well as studying designers and personalities who actively used shoulder pads to create an expressive image of a strong woman.

Full text (added June 13, 2020)

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