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The Influence of Sort Sculpture on the Catwalk Fashion as a Source of Inspiration for Creating the Catwalk Collection of the Diar Brand

Student: Dianara Raimjanova

Supervisor: Tatiana Rivchun

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Fashion (Master)

Final Grade: 9

Year of Graduation: 2020

The concept of soft sculpture arises in the 60s of the twentieth century, transforming artists' ideas on the postulates of sculpture. Such works undermine traditional notions about sculpture, namely that it should be strong, and made of "noble" materials. This is why critics have long called works made of soft materials "objects", "soft forms". It was not until 1968-69 that they recognized the inevitable emergence and existence of soft sculpture. The first artist to use soft materials is considered to be Claes Oldenburg. From the end of the 1950s he experimented with materials like women's stockings, latex, rubber. His hypertrophied objects in soft materials like a giant burger or a soft toilet attracted attention to everyday objects. So the influence of Oldenburg and other artists was felt in many areas, artists working with other disciplines began to explore the use of old materials and methods in new forms of image. The further development of soft sculpture leads to the fact that there are no boundaries or rules for what to consider a work of art and what not. The main thing is not what an object is made of or the time it will last, but what meaning the artist puts into it. The use of various materials such as latex, rope, paper, leather, vinyl, rubber, plastic in art, i.e. complete rejection of the traditional cult of art, has partly influenced and inspired designers to go beyond the usual norms of collections and create art objects on the catwalk. Designers have also pushed the boundaries of creativity extraordinary collections, avant-garde approach to design breaks stereotypes of conventional beauty and affects the perception of man and fashion in general. Designers such as Ray Kawakubo, Martin Margiela, Alexander McQueen, Issey Miyake, Iris Van Herpen and others who can be called soft sculptors are also considered to be pioneers and experimenters in fashion. The study will examine the work of artists, sculptors and designers who have worked with soft materials or soft, flowing forms. The objective of the study is to study the distribution and use of different materials and soft forms of the object, from the twentieth century to the present. As well as to consider designers whose philosophy and aesthetics are at odds with the established standard of the concept of fashion. The relevance of the study is due to the fact that at present there are no boundaries for creativity and man. Young brands are aimed at simplicity and conciseness, uniqueness disappears.

Full text (added June 15, 2020)

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