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Specificity of Independent Webcomic' Transmedia Producing: Development of the "Artificial Romance" Webcomic Concept

Student: Anastasiia Voennaia

Supervisor: Ekaterina Lapina-Kratasyuk

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Transmedia Production in Digital Industries (Master)

Year of Graduation: 2020

This research is devoted to the peculiarities of modern transmedia web comics and the development of the concept of the web comic "Artificial Romance", as well as transmedia extensions to it. To do this, the existing digital comics market was analyzed, the features of the web comics were highlighted and the modern type of web comics, the webtoon, was identified, the history of its development and market features were analyzed. Based on the results of the study, the concept of the web comic project "Artificial Romance" was developed, including an overview of the existing infrastructure for publishing the author's web comic, market and target audience analysis, an estimate of the project production cost, as well as the development of a script and illustration design. In addition, the concepts of extensions to the project, such as podcast, strip comics, video games, were developed. The technological characteristics of the project were omitted, since at this stage the Artificial Novel project does not imply development, fully relying on the tools of the selected sites. Information about users comes primarily from personal communication, and quality control is carried out during the drawing and layout of the comic. In the process of working on the project, the first chapter of the comic "Artificial Romance" was prepared and published on the planned sites, social networks were created to attract attention to the project, the first publications on third-party sites and trial purchases of VKontakte advertising were made, a number of conclusions were made about the potential cost of promotion project. In the future, it is planned to complete the publication of "Artificial Romance" and work on the transmedia expansion of the universe.

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