Strategic Communications of Russian Telecommunication Companies across EES: CSR Practices

Student: Kolesnikova Natalya

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2021

Companies' telecommunications market in the EAEU countries is a competitive environment. Entering the EAEU countries' market Russian telecommunications companies run into additional competition with national operators. It is very important to earn the trust of local stakeholders to attract their audience and adapt their CSR activities, taking into account socio-economic changes, national and cultural characteristics of society. This work is dedicated to investigation of the strategies of Russian telecommunications operators as part of CSR activities in the EAEU countries.

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